Small Sip of Southern Alberta Beer History

I've heard it said that until about the 1960s, Canadian beer was not meant to taste good. Even if it did taste like it was brewed in a dirty sock, in the 1920s in Lethbridge, Alberta, you simply rang 3554 and got it cold.  This 1924 beer ad in the Lethbridge Herald  was for a brew made at the "most up-to-date brewery in the West."

Lethbridge Breweries "cordially" invited the public to inspect their plant and even bring a friend from out of town.. Presumably, this the brewery's way of being ambassadors for bridge town.  Who would dare put down Lethbridge after seeing the fine, modern brewing facilities and breathtaking view from atop the coulees? I'd have taken them up on the offer to see how they get the mice in the bottles.